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Privacy Policy

1. General information

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and content as well as external online presences, such as B. our social media profiles (hereinafter jointly referred to as "online offer").

With regard to the terminology used, such as B. "Personal data" or their "processing" we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

2. Responsible for data processing

The person responsible according to Art. 4 Para. 7 GDPR is:

Daniel Graf

Bahnhofstrasse 32, 09599 Freiberg, Germany

Email: shufu-shop@mail.de

3. Storage period and rights of data subjects

Duration of storage of personal data

The duration of the storage of personal data is based on the respective statutory retention period (e.g. commercial and tax retention periods). After the period has expired, the relevant data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation and / or we have no legitimate interest in further storage.

Rights of the data subject

The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) to the person responsible with regard to the processing of your personal data, about which we will inform you below.

Right to information (according to Art. 15 GDPR)

In particular, you have the right to free information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for the determination of the storage period, the right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect it from you, the existence of automated decision-making including profiling and, if necessary, meaningful information about the logic involved and the implications and the intended effects of such processing as well as your right to be informed about the guarantees that exist in accordance with Art. 46 GDPR when your data is forwarded to third countries.

Right to correction (according to Art. 16 GDPR)

You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us.

Right to deletion (according to Art. 17 GDPR)

You have the right to request the deletion of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims.

Right to restriction of processing (according to Art. 18 GDPR)

You have the right to request that the processing of your personal data be restricted as long as the accuracy of your data, which you disputed, is being checked, if you refuse to delete your data due to inadmissible data processing and instead request that the processing of your data be restricted if you use your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it has not yet been determined whether our legitimate reasons prevail.

Right to information (according to Art. 19 GDPR)

If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this turns out to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

Right to data portability (according to Art. 20 GDPR)

You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible if this is technically feasible.

Right to revoke consent given (according to Art. 7 Para. 3 GDPR)

If you have given your consent to data processing, you can revoke this consent at any time for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal.

Right to lodge a complaint (according to Art. 77 GDPR)

If you are of the opinion that the processing of your personal data violates the GDPR, you have - without prejudice to any other administrative or judicial remedy - the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged violation. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based.

Right to object (according to Art. 21 GDPR)

If we process your personal data on the basis of our overriding legitimate interest as part of a weighing of interests, you have the right at any time to object to this processing with effect for the future for reasons arising from your particular situation.

If you exercise your right to object, we will stop processing the data concerned. However, we reserve the right to further processing if we can prove compelling legitimate reasons for the processing that outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If your personal data are processed by us in order to operate direct mail, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising.

4. Relevant legal basis

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures Answering inquiries is Art. 6 Para. 1 lit.b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit.c GDPR, and the legal basis for processing to safeguard our legitimate interests is Art . 6 para. 1 lit.f GDPR.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) (d) GDPR serves as the legal basis.

5. Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

6. Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors, jointly responsible persons or third parties) in the course of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if a Transmission of the data to third parties, such as payment service providers, is necessary for the fulfillment of the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

Hosting

Our host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 Para. 1 lit.b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 Para . 1 lit.f GDPR).

Our hoster will only process your data insofar as this is necessary to fulfill its performance obligations.

In order to guarantee processing in accordance with data protection regulations, we have concluded an agreement with our hoster for order data processing in accordance with Art. 28 GDPR.

7. Security Measures

In accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk, for the rights and freedoms of natural persons, suitable technical and organizational measures to ensure a level of protection appropriate to the risk.

We already consider the protection of personal data during the development or the selection of hardware, software and procedures, in accordance with the principle of data protection, through technology design and data protection-friendly default settings (Art. 25 GDPR).

SSL encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

8. Server log files

During your visit to our website, the browser used on your device automatically collects data and stores it on our host's server. These data are temporarily stored in so-called log files. These are among others:

    Internet address (URL) that was requested

    Timestamp (date and time of the query),

    amount of data transferred,

    URL of the website from which you came to our website (so-called referrer),

    browser used,

    operating system used,

    IP address.

      The data stored in the log files do not allow us to draw any conclusions about your person. We neither intend, nor are we able, with reasonable effort, to obtain further personal data about you via the stored data.

      This data is recorded on the basis of Art. 6 Paragraph 1 lit. f GDPR. The log files and the data they contain are necessary in order to maintain the server operation and to be able to analyze and switch off harmful behavior. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website. In order to ensure the operation and correct display of the website, as well as for statistical purposes, it is necessary to record the server log files.

      The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. The collection of the data for the provision of the website and the storage of the data in server log files is essential for the operation of the website. There is consequently no possibility of objection on the part of the user.

      9. Cookies

      In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies).

      Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie.

      The cookies in our online shop are partly used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website).

      If personal data is also processed by individual cookies implemented by us, the processing takes place in accordance with Art. 6 Paragraph 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

      If you write a comment on our website, this can be a consent to save your name and e-mail address in cookies. This is a convenience function so that you do not have to re-enter all this data if you write another comment. These cookies are stored for a year.

      We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected within the following paragraphs.

      Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

      Under the following links you can find out how to manage cookies in the most important browsers (including deactivating them):

      Chrome browser: https://support.google.com/accounts/answer/61416?hl=en

      Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

      Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

      Safari: https://support.apple.com/en-us/guide/safari/manage-cookies-and-website-data-sfri11471/mac

      Opera: https://help.opera.com/en/latest/web-preferences/#cookies

      Please note that if you do not accept or deactivate cookies, the functionality of this website may be restricted.

       10. Data collection and use for contract processing, establishing contact and opening a customer account

      We collect personal data if you voluntarily provide it to us as part of your order or when you contact us (e.g. using the contact form or email). Mandatory fields are marked as such, because in these cases we need the data to process the contract or to process your contact and you cannot send the order or contact without specifying them. Which data is collected can be seen from the respective input forms. We use the data you provide to process contracts and to process your inquiries in accordance with Art. 6 Para. 1 S. 1 lit. b GDPR.

      Insofar as you have given your consent in accordance with Art. 6 Paragraph 1 Clause 1 lit. a GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy.

      After the contract has been fully processed or your customer account has been deleted, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 Paragraph 1 Clause 1 lit. c GDPR, unless you expressly request further use You have consented to your data in accordance with Art. 6 Para. 1 S. 1 lit. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this data protection declaration or using a function provided for this purpose in the customer account.

      Data transfer for orders

      When you place an order, your data will be passed on, for example, to the payment service provider you have chosen, Shipping company, Service provider for order processing and IT service provider. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.

      We use an external merchandise management system to process orders and contracts. The data transfer or processing that takes place in this respect is based on order data processing with Shopify.

      In order to fulfill the contract in accordance with Article 6 Paragraph 1 Sentence 1 lit.

      Depending on which payment service provider you select in the ordering process, the payment data collected for this purpose will be passed on to the credit institution commissioned with the payment and, if applicable, to the payment service provider commissioned by us or to the selected payment service to process payments. In some cases, the selected payment service providers also collect this data themselves if you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. The data protection declaration of the respective payment service provider applies in this respect. In principle, the transfer of personal data to these companies only takes place within the framework of the necessity to fulfill the contract.

      The same applies to the transfer of data to our manufacturers or wholesalers in those cases in which they take over the shipping for us.

      Shopify

      We use the Shopify service, which is developed and operated by Shopify Inc., 126 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5 (hereinafter “Shopify”). Shopify provides us with an online e-commerce platform through which we can offer you our goods for sale. Your inventory and usage data are stored on SHOPIFY's servers. When you place an order in our shop, you consent to the storage and processing of your personal data by Shopify. To do this, your personal data will be forwarded to the Shopify data center and processed. This storage and processing of the data takes place for the purpose of supporting and processing your orders, your authentication, the processing of payment transactions and the improvement of Shopify's services. For more information on Shopify's Terms of Use and Privacy Policy, see https://www.shopify.de/legal/datenschutz. Shopify's Data Processing Agreement can be found here: https://www.shopify.com/legal/dpa.

      Use of PayPal as a payment method

      If you select the payment service provider PayPal during the ordering process, your data will be automatically transmitted to the payment service provider. By choosing PayPal as a payment option, you consent to the transfer of personal data required for payment processing. The provider is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg. Data is transmitted that is required for payment processing. These are, for example, first name, last name, address, email address, IP address, telephone number, mobile phone number and order details. The processing takes place on the basis of Art. 6 (1) lit. a and b GDPR with your consent and is also necessary for the fulfillment of a contract with you.

      All PayPal transactions are subject to the PayPal privacy policy. You can find this under https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en

      Use of Sofortüberweisung as a payment method

      The person responsible for processing has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung is a technical process through which the online retailer immediately receives a payment confirmation. This enables a retailer to deliver goods, services or downloads to the customer immediately after the order has been placed.

      The operating company of Sofortüberweisung is SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany.

      If the person concerned selects "Sofortüberweisung" as the payment option during the ordering process in our online shop, the data of the person concerned will be automatically transmitted to Sofortüberweisung. By selecting this payment option, the person concerned consents to the transfer of personal data required for payment processing.

      When processing the purchase via Sofortüberweisung, the buyer transmits the PIN and TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online retailer after a technical check of the account balance and retrieval of further data to check the account coverage. The online retailer is then automatically informed that the financial transaction has been carried out.

      The personal data exchanged with Sofortüberweisung are first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that are necessary for payment processing. The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will transmit other personal data to Sofortüberweisung even if there is a legitimate interest in the transmission. The personal data exchanged between Sofortüberweisung and the person responsible for processing may be transmitted to credit agencies by Sofortüberweisung. The purpose of this transmission is to check your identity and creditworthiness.

      Sofortüberweisung may pass on the personal data to affiliated companies and service providers or subcontractors insofar as this is necessary to fulfill the contractual obligations or the data is to be processed on behalf of the customer.

      The person concerned has the option of revoking their consent to the handling of personal data at any time by means of Sofortüberweisung. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

      The applicable data protection provisions of Sofortüberweisung can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/ can be accessed.

       11. Comment function in the blog

      We run one next to the shop Blog, on which we write articles about massage techniques and traditional Chinese medicine. The contributions there can be commented on. You can also submit reviews on the respective product pages.

      As part of the comment function, in addition to your comment / review, information about the time the comment was created and the name of the commentator you have chosen are saved and published on the website.

      We need your e-mail address in order to contact you if a third party should object to your published content as unlawful. We also reserve the right to delete comments if third parties complain that they are illegal.

      The comments and the associated data are stored and remain on our website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g. offensive comments). The legal basis for the storage of comment data is Art. 6 Paragraph 1 lit. b and Art. 6 Paragraph 1 lit. f GDPR.

      12. Social media

      Data processing through social media

      We maintain publicly accessible profiles on social networks. The individual social networks we use can be found below.

      Social networks such as Facebook, Twitter etc. can generally analyze your user behavior comprehensively if you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-related processing operations. In detail:

      If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data can also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is recorded, for example, using cookies that are stored on your device or by recording your IP address.

      With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are or were logged in.

      Please also note that we cannot retrace all processing processes on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection provisions of the respective social media portals.

      Legal basis

      Our social media appearances are intended to ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 Para. 1 lit.f GDPR. The analysis processes initiated by the social networks may be based on different legal bases that must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 lit. a GDPR).

      Responsible and assertion of rights

      If you visit one of our social media sites (e.g. Facebook), we and the operator of the social media platform are responsible for the data processing operations triggered during this visit. In principle, you can assert your rights (information, correction, deletion, restriction of processing, data portability and complaint) both against us and against the operator of the respective social media portal (e.g. against Facebook).

      Please note that, despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely based on the company policy of the respective provider.

      Storage period

      The data collected directly by us via the social media presence will be deleted from our systems as soon as the purpose for their storage no longer applies, you ask us to delete them, revoke your consent to storage or the purpose for data storage no longer applies. Saved cookies remain on your device until you delete them. Mandatory legal provisions - especially retention periods - remain unaffected.

      We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy).

      Facebook

      Facebook is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection: https://www.facebook.com/about/privacy; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads.

      We have set up a company page on Facebook. You can find them here: https://www.facebook.com/ShufuShopDeluxe/

      With this page we inform you about current articles and offers shufu-shop.de. You can like our page to stay up to date. Depending on how you have configured your privacy settings, we can see that you have given us a Like.

      If you make comments, likes or other interactions on Facebook, you must consider the provider's privacy policy. As a platform operator, Facebook processes personal data of its users and visitors, creates statistics and, if necessary, user profiles for advertising purposes.

      As the operator of the company website, we have no influence on the processing of Facebook. Further information on the processing of the data by Facebook can be found at: https://www.facebook.com/about/privacy/

      If you contact us via the platform's chat function, we will process your information for communication with you. The basis for data processing is a contract or a pre-contractual measure in accordance with Art. 6 lit. b GDPR.

      Instagram

      Instagram is operated by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA. Website: https://www.instagram.com; Data protection: https://instagram.com/about/legal/privacy.

      We have an Instagram business profile with an integrated Instagram shop. You can find our Instagram profile at: https://www.instagram.com/shufu_shop_deluxe/

      Pinterest

      Pinterest is operated by Pinterest Inc., 808 Brannan Street San Francisco, CA 94103-490, USA (“Pinterest”).

      Details on how they handle your personal data can be found in Pinterest's privacy policy:
      https://policy.pinterest.com/de/privacy-policy

      We have a profile on Pinterest. You can find it here: https://www.pinterest.de/shufu-shop/

      YouTube

      Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Data protection: https://policies.google.com/privacy; Opposition option (opt-out): https://adssettings.google.com/authenticated.

      We run a YouTube channel. You can find it at: 

      https://www.youtube.com/channel/UC6wmeB4BHu5V1qKk_i3XIEQ

      13. Web analytics services

      Google Analytics

      The person responsible for processing has integrated the Google Analytics component on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behavior of visitors to Internet pages. A web analysis service collects, among other things, data on the website from which a person concerned came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used to optimize a website and for a cost-benefit analysis of internet advertising.

      The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

      The person responsible for processing uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. With this addition, the IP address of the Internet connection of the person concerned is anonymized by Google.

      The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

      Google Analytics places a cookie on the information technology system of the person concerned. With the setting of the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically triggered by the respective Google Analytics component To transmit data to Google for the purpose of online analysis.

      The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data is transmitted to Google. These personal data are stored by Google. Google may pass this personal data collected through the technical process on to third parties.

      The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

      Furthermore, the data subject has the option of objecting to the collection of the data generated by Google Analytics relating to the use of this website and the processing of this data by Google and to prevent this. To do this, the person concerned needs a browser add-on under the link https://tools.google.com/dlpage/gaoptout download and install. This browser add-on informs Google Analytics via JavaScript that no data or information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the person concerned is deleted, formatted or reinstalled at a later point in time, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person, there is the option of reinstalling or reactivating the browser add-on.

      Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/  can be accessed. Google Analytics is available at this link https://www.google.com/intl/de_de/analytics/ explained in more detail.

      Google Ads and conversion measurement

      We use the online marketing process "Google Ads" to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the Have ads.

      We also measure the conversion of the ads. However, we only find out the anonymous total number of users who clicked on our ad and were forwarded to a page with a so-called "conversion tracking tag". We ourselves do not receive any information that can be used to identify users.

      Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

      Facebook pixel

      The so-called "Facebook pixel" of the social network Facebook is used within our online offer. We have implemented a code for this on our website. The Facebook pixel is an excerpt from JavaScript code that loads a collection of functions with which Facebook can track your user actions, provided you have come to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of advertisements. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account.

      We want to show our services and products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalized advertising) see appropriate advertising.

      With the help of the Facebook pixel, we can continue to understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad.

      The processing of the data by Facebook takes place within the framework of the Facebook data usage guidelines. You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in the Facebook data protection information at https://www.facebook.com/about/privacy/.

      The use of the Facebook pixel and the storage of “conversion cookies” are based on Article 6 (1) (a) GDPR out of our predominant legitimate interest in targeting site visitors with interest-related advertising. The pixel tracking takes place in the “standard mode‘ ‘, an extended data comparison does not take place.

      For the processing of the data for which Facebook acts as a data processor, we have concluded a data processing contract with Facebook in which we oblige Facebook to protect our customers' data and not to pass them on to third parties.

      You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. In order to set which types of advertisements are shown to you within Facebook, you can call up the page set up by Facebook and there Follow the instructions for setting usage-based advertising. The settings are platform-independent, i. H. they are adopted for all devices such as desktop computers or mobile devices. You can also use cookies, which are used for range measurement and advertising purposes, via the Deactivation page of the network advertising initiative and additionally the USAmerican website aboutads.info or the European website youronlinechoices.com contradict.

      Pinterest tag

      We use that “Pinterest Tag” from Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107. Use is justified due to our legitimate interests in the analysis, optimization and economic operation of our online offer.

      With the help of the Pinterest tag, Pinterest is able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Pinterest ads”). Accordingly, we use the Pinterest tag in order to only display the Pinterest ads placed by us to those Pinterest users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that based on the websites visited), which we transmit to Pinterest (so-called "ActALike Audiences"). With the help of the Pinterest tag, we would also like to ensure that our Pinterest ads correspond to the potential interest of the users and are not annoying. With the help of the Pinterest tag, we can also understand the effectiveness of the Pinterest advertisements for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Pinterest advertisement (so-called "conversion").

      The Pinterest tag is integrated directly by Pinterest when you visit our website and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Pinterest or visit Pinterest while logged in, the visit to our online offer will be noted in your profile. The data collected about you is anonymous to us, so it does not provide us with any conclusions about the identity of the user.

      The processing of the data by Pinterest takes place within the framework of Pinterest's data usage guidelines. You can find them here: https://policy.pinterest.com/en/privacy-policy.

      You can object to the collection by the Pinterest tag and the use of your data to display Pinterest ads. In order to set which types of advertisements are shown to you within Pinterest, you can call up the page set up by Pinterest and follow the instructions there on the settings for usage-based advertising: https://www.pinterest.com/settings/. The settings are platform-independent, i. H. they are adopted for all devices, such as desktop computers or mobile devices.

      You can also use cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (optout.aboutads.info) contradict.

      14. Objection to unauthorized advertising

      As part of the imprint obligation according to § 5 TMG, we have published general contact details and an email address on our website. We hereby object to the use of this contact data for the unsolicited sending of information materials, advertising or spam emails that we have not explicitly requested.